Pepsi-Co's UK best selling brand Walkers, have increased the size of the Grab Bag range of Crisps from 50g to 60g.
This may not sound like a big deal, but such is the extent and detail of the research, development, and market study ability of the giant multinational, that Matt Goddard, Head of Impulse Field Sales, PepsiCo said: "Our research shows that when shoppers purchase our Grab Bags it is for a completely different occasion than Standard Bags."
"By making our Grab Bags bigger, we are differentiating them from Standard Bags and making it easier for retailers and shoppers to understand our range."
"We recommend retailers stock Grab Bags in addition to Standard Bags to maximise the incremental sales opportunity and cater for the one in five consumers who only buy Grab Bags."
This may not sound like a big deal, but such is the extent and detail of the research, development, and market study ability of the giant multinational, that Matt Goddard, Head of Impulse Field Sales, PepsiCo said: "Our research shows that when shoppers purchase our Grab Bags it is for a completely different occasion than Standard Bags."
"By making our Grab Bags bigger, we are differentiating them from Standard Bags and making it easier for retailers and shoppers to understand our range."
"We recommend retailers stock Grab Bags in addition to Standard Bags to maximise the incremental sales opportunity and cater for the one in five consumers who only buy Grab Bags."
RSS Feed
