Pepsico World
If you read the above title and look at the map below with the phrase "Mwa Ha Ha" going through your mind, and maybe add a pinkie finger to the corner of your mouth for effect, you could consider Pepsico's march to world Potato Chip dominance as an allegorical tale.
It isn't of course, but what it is, is one of the 21st centuries best marketing cases. Indeed, it is perhaps one of the best examples of a company brand building ever seen.
Anyway, here's the map...
It isn't of course, but what it is, is one of the 21st centuries best marketing cases. Indeed, it is perhaps one of the best examples of a company brand building ever seen.
Anyway, here's the map...
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