Address: Prolongación Paseo de la Reforma 1000,
Col. Peña Blanca Santa Fe, Ciudad de México, 01210, Mexico
Phone: 52 55 5268 6600
Website: www.grupobimbo.com, www.barcel-usa.com
Grupo Bimbo is the largest bakery company in the world. It sells its products in 19 countries, throughout the Americas, Asia and Europe, has close to 10,000 products and more than 103 brands.
The company has certainly come a long way since 1943, when he Bimbo name first appeared.
The story started with Lorenzo Servitje’s father, who opened a bakery in 1928 in partnership with Messrs Bonet and Tinoco under the name El Molino. Don Lorenzo took charge of the Pastelería El Molino from 1937 until 1945. And in 1945, Don Lorenzo Servitje together with Jaime Jorba, Jaime Sendra, Alfonso Velasco and José T. Mata founded Panificación Bimbo, which was dedicated to making cellophane wrapped large and small white loaves of bread, rye bread and toasted bread.
During the 1950s, company growth saw Panificación Bimbo add new lines and mascots. It extended its vehicle and distribution network, it earmarked a percentage of profits to open and maintain a school, and by 1955, the company had 700 employees and 140 vehicles.
This continued throughout the 1960s, and after the opening of the Bimbo del Norte plant in the city of Monterrey, Nuevo León, in 1963, the first administrative restructuring of the company took place and offices were opened on Ejército Nacional Avenue in Mexico City. A year later, Bimbo acquired the rights for the Sunbeam brand in Mexico from Quality Bakers of America.
By 1972, Bimbo was the largest bakery in Latin America and one of the ten largest in the world, and acquisitions, mergers and growth continued apace.
By 1979, and the appointment of Don Roberto Servitje as Director General of Grupo Bimbo, the company comprised three enterprises, 12 manufacturing plants and had 15,000 employees. A year later, the company ventured onto the stock market.
The last thirty years has seen exponential growth, and by 2013, Grupo Bimbo was the largest bakery company in the world.
Barcel Artisan Style Lime Chipotle Chips
There was a very small tinge of smoky chipotle. It was distinguishable, so that was good. However, these were completely overwhelmed by the lime flavouring. A good partner should not take over so aggressively.
Barcel Chips Fuego
A Nose Plunge Test revealed a spicy aroma that lacked character but hinted at a fiery experience. As they are ‘Fire Flavor,’ that was to be expected. There were limes pictured on the front of the bag, but this was not mentioned in the description. The citrus background did shine through quite gallantly though, even if it was being overwhelmed by a particularly hot and spicy taste. I will forgive Barcel their high salt and saturated fat content and applaud their efforts to produce one of the international market’s spiciest chips.
Barcel Chips Jalapeno
A Nose Plunge Test revealed a rather pungent jalapeno aroma, which augured well. I was a little put off by the high saturated fat content, but I will not judge health properties – It’s all about the taste and flavour. The eating process seemed to fall down on the jalapeno flavouring. The chips did not seem to taste of much. But both the after-burn and aftertaste was all jalapeno. This was a fairly original experience for me.
Barcel Chips Sal
There was something a little odd about these chips. There seemed to be a slight spiciness to the flavouring, which does not work well with what are alleged to be plain and natural chips. There was a lot of saturated fat. Almost what you might expect from chips of yore. The salt was not overwhelming, but there was something sea-like about it. It did not taste like it had been processed.
Barcel Chips Adobadas
A Nose Plunge Test revealed a spicy and warm aroma. The taste was not nearly as scary as the colouring. It was a sort of mild chilli sauce. Adobada is ordinarily pork marinated in red chilli sauce with vinegar and oregano. There was no pork or bacon addition, so I was left with the sauce to consider, and to be honest, it lacked more than it offered. The Barcel spicy and hot range of chips has better options.