The official history of Lorenz-Snackworld began in 1889, when Hermann Bahlsen took over Fabrikgeschäft Engl. Cakes und Biscuits from H. Schmuckler in Hanover. He renamed the company Hannoversche Cakesfabrik H. Bahlsen and production began with a staff of ten.
In 1905, the company introduced Europe’s first packing production in Europe. Bahlsen died in 1919, but his legacy lived on, as sons Hans, Werner and Klaus Bahlsen joined the board and set about restructuring and modernising a company that had suffered the effects of the First World War.
After a trip to America in 1935, Klaus Bahlsen introduced Pretzel Sticks to the production line, but it was not until 1951 that the company introduced Europe’s first automatic Crisp machinery. As the presence of American soldiers in post-Second World War Germany created a demand, Heinz Flessner established the first Potato Crisps company in Germany.
In the early 1960s, sales offices were opened in France and Italy, and another in Austria. Shares were also purchased in Hamburg company Bahlsen William Liebelt.
In 1964 Hermann Bahlsen Keksfabrik KG purchased shares in Flessner KG and began distributing Flessner Potato Crisps products under its own Bahlsen branding.
In 1968, the most modern Potato Crisp factory in Europe went into production in Neunburg vorm Wald, Germany. A second major plant was added in 1971, in Hankensbüttel, as the demand grew.
In 1985, Bahlsen bought the remaining Flessner shares to become the largest Crisps company in Germany.
The 1990s, saw expansion into the East and South East of Europe. In 1992, the company acquired Polish Snack company Unimarex. A new brand was created to deal with ‘Snacks’, Bahlsen Picanterie. The company also bought out Lajkonik Snacks S.A.
In 1999, The company became Lorenz Bahlsen Snack Group. Its headquarters were set up in Neu-Isenburg, Germany.
In 2003 Lorenz-Snackworld launched Saltletts, as an umbrella branding for the full Pretzels range. Additional products were added to the range. A separate arm was introduced to take care of that side of the business called Lajkonik Snacks S.A.
In 2005, the company continued its expansion into Eastern Europe by acquiring Croatian company Karolina. An additional plant was set up in Stanowice, Poland, and the company acquired Intersnack’s Polsnack, a manufacturer and distributor of the Chio and Biesiadne brands. At a similar time, the company sold its French operations to Intersnack. A marketing office was set up in St Petersburg, Russia.
Today, the company has over 3,000 employees and turns over in excess of half a billion Euro a year. There are seven production plants, and the company’s major brands include: Crunchips, Crunchips Stackers, Chipsletten, Saltletts, Snack Hits, NicNac's, Curly, Pomsticks, Monster Munch, Naturals, Peppies, Snack Specialities, Tacitos, Nuts & Fruits and Party Clubs.
The Lorenz Bahlsen Snack-World GmbH & Co KG
Address: Rathenaustrasse 54, 63263 Neu-Isenburg
Email: Website contact form
Lorenz Snack-World Potato Chips