The name Zweifel stretches back as far at the mid 14th century in the Hongg region of Switzerland. Zweifel wine growing vines are first mentioned in text in 1440. Towards the turn of the 19th century, diseases introduced from the US, such as phylloxera, caused mass destruction and in 1898 Emil and Paul Zweifel launched a company that traded both wine and fruit juices.
In 1919 spacious offices and production land was required for the sustained expansion of the company as it began to specialise in fruit juice production. By 1947 the company had the most modern Cider production system in Europe.
However, an increase in competition, especially from companies like Coca-Cola whose products were favoured by American troops stationed in Europe, saw Cider levels fall. They continued to fall until 1983, when the range was discontinued. It was during this period of decline that the company searched round for suitable replacements.
A cousin to the Zweifel’s, Hans Meier, started a small Potato Chips company in 1950. To make use of the existing premises and vehicles, the Zweifel family began selling and distributing water in 1958. At the same time they began manufacturing cousin Hans’ Potato Chips in Hongg. Experience in the food and drinks sector saw rapid growth for Zweifel Pomy Chips. Just two years later the company opened a production plant in the USA.
Today, the company has a 70% market share of the Swiss Potato Chips market. Its administrative headquarters are in Zurich and the main manufacturing site is in Spreitenbach in the Canton of Aargau . Zweifel Pomy chips employs 391 people and the company turnover in 2012 amounted to 210.2 million Swiss francs – that’s some 1,862 tons of Potato Chips!
Zweifel Pomy-Chips AG
Address: Regensdorferstrasse 20, Postfach, CH-8049 Zürich, Switzerland
Zweifel Potato Chips