The late Mudieb Mousa Haddad was one of the early industrial pioneers of Jordan. In 1973, he established M. Haddad & Sons Co. It specialized in the production and sale of toiletries, cosmetics, potato, corn chips, and pellets. Haddad began his long struggle in this field with a lot of hard work and steadfast belief in the future of the country.
It quickly became one of the leading companies in its field. Working under license with groups of American, British and French companies, he implemented the highest international standards with Colgate Palmolive, Mennen, L'Oreal, Depol and others. The range grew over the years and the company became a regional market leader through strategic distribution and marketing efforts in local and international markets.
In 1983, the company expanded by adding a new snack food division which included three lines for the production of potato chips, extruded corn chips and pellet snacks.
Today, M. Haddad & Sons Co., is a global manufacturing and distribution company, tightly focused on snack foods, personal care, oral care, household surface care, and fabric care. The company distributes its products, along with their license partners, in Jordan, throughout the Middle East and around the world, under such internationally recognized brand names such as Mr. Chips, Colgate Palmolive, Mennen, Protex, Ajax, Soupline, Frescal, Mylene Optima, Pure White, as well as Rainbow.
Mudieb Haddad & Sons Co.
Address: Wasfi Al Tal St., PO Box 1195, Zarka, 13110
Email: Website contact form
Mr Chips Potato Chips