The flavors were chosen through taste tests and customer feedback, according to Mikesell's CEO Charles Shive said, "Taste testing and the direct customer feedback we received has been an important and integral way for us to interact with our fans. This interaction helped guide us to these new products that fans would both like and want to buy."
The two new flavors will take Mikesell's offering to 21 and should increase the 25m revenue of last year.