The Grocer reports:
The standard Walkers crisps brand is being significantly undercut by its more premium stable-mates.
Read More HERE
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This comes as great news to all of us at Chips & Crisps, who strongly believe that interesting and innovative flavours and varieties should emerge victorious against the traditional and dare-we-say-it, bland standard Crisps... The Grocer reports: The standard Walkers crisps brand is being significantly undercut by its more premium stable-mates. Read More HERE The Gulf Times reports: Dr Mohamed Saif al-Kuwari, deputy chief of the Joint Food Monitoring Committee, has said the committee will obtain random samples of potato chips found in the market and send them for laboratory examination to find details of their ingredients, local Arabic daily Arrayah has reported. Read More HERE The Super Bowl advertising slots have become world famous, not just for viewing figures, but for the cost charged to advertisers.The annual Crash The Super Bowl contest pitches a $1m up against the challenge for independent film makers to come up with something original, funny, memorable and 30 seconds long.
It is a brilliant marketing coup for Doritos. The Montreal Gazette reports: MONTREAL — It is a fairly edgy concept, but it is also one that could bring its creators a $1 million cash prize. It is a 30-second spot for Doritos Tortilla Chips, and a Montreal post-production house, which put it together, has been short-listed for the prize as well as for an airing of the ad during the Super Bowl on February 2nd. This is the eighth year that Frito-Lay, makers of Doritos, has done its Crash the Super Bowl contest, wherein consumers are invited to make their own 30-second commercial for the product — the more wacky, the better. But this is the first year that the competition has been open to contestants from outside the US. Read More HERE Sriracha Hot Sauce has taken America by storm in recent months. Already there are a variety of foods with the spicy addition, such as vodka, candy and bacon lollipops. The food scientists at Kettle Brand have apparently spent months attempting to recreate the sweet and slightly hot, vinegar based hot sauce, made by Huy Fong Foods - the little bottle of hot sauce with the green cap and the rooster on the front. Yes, that's the one. Well, they have succeeded and the company has brought out a variety as a Christmas present for all those Hot Sauce aficionados and fans across the US. Private label Crisps companies often slip under the RADAR a little. Hardly surprising really, when you consider the effect it could have on some company sales if cosnumers realised so many brands were made by teh same company. Kolak are an example of such specialist company that has branched out into different foods. Their growth is significant and their sales are phenomenal, as this insightful article in Packagin Europe attests. "Kolak processes in excess of 100 tons of potatoes each day, producing over 25 million bags of snacks and crisps every week, made up of around 350 different SKUs (stock-keeping units) . In such a constantly busy environment, speed and accuracy of the weighing equipment are essential to maximise efficiencies and throughput and it is for this reason that the company has continued to invest in Ishida equipment over the years, each new model bringing further enhancements." Read more HERE Scotland Food & Drink reports a third of Mackie's Crisps sales are in Canada, and the company plan on making further strides in overseas markets. "With Canadian sales now representing one third of Mackie’s Crisps’ export sales turnover, the premium snack specialists from Perthshire are preparing for a continued rise in transatlantic supply. "Canada is one in over 20 overseas markets that Mackie’s Crisps has entered since being formed as a joint venture between Mackie’s of Scotland and third generation potato farmers, the Taylor family, in 2009. The company selects the best varieties of Scottish-farmed crisping potatoes, which are naturally grown and cooked gently to ensure a great crunch, fresh potato taste and dry texture. Their traditional and ‘Specialty Scottish’ flavours have proven extremely popular around the world and, as their export business continues to grow, the company has recently expanded into a new factory in Errol – which is around twice the size of their previous facility – to enable them to meet rising demand." Read more HERE |
Chips & Crisps NewsA Round-Up of what's going on in the Wonderful World of Chips & Crisps. Archives
August 2018
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