Cardboard Canisters
A less expensive variation on the same theme were cardboard canisters. During the Second World War tin was expensive and at a premium, so Potato Chips companies looked for alternatives.
Aside from major players in the US market like Humpty Dumpty and Wise above, there were many companies that adopted the use of card canisters, including smaller companies such as Holland Farms Saratoga Style Oven Fresh Saratoga Chips, from Oriskany, New York.
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Perhaps the most famous however is Pringles, who revolutionised the marketing of Potato Snacks during the 1960s.
The inventor of the Pringles can was Fredric J Baur who worked in Proctor and Gamble’s research and development department as an organic chemist and food storage technician.
The image above is of the first Pringles can, dated 1968.
The inventor of the Pringles can was Fredric J Baur who worked in Proctor and Gamble’s research and development department as an organic chemist and food storage technician.
The image above is of the first Pringles can, dated 1968.
