Breton Chips (Bret’s) began in 1991, when Alain Glon created a cooperative of potato farmers. They shared varieties and cultivation techniques, and in 1995, the company Altho, a group of family-owned SMEs located in central Brittany, was formed.
The plan was to develop great quality Breton Chips to tackle the snacking market.
A manufacturing plant was set up with a single production line and sixteen employees. The small company produced 800 tonnes of Chips annually.
Today, the company employs between 240 and 400 people (depending on the season), and 20,000 tonnes of Chips are produced a year. The production accounts for one in every three Potato Chips eaten in France. The annual turnover is in excess of 80million Euro.
Bret’s is gaining ground on the market leaders with its natural cooking approach, specifically tailored to the French market, with innovative flavours like Caramel au Beurre sale and Indian Curry.
The packaging is especially eye-catching among the more traditional designs and the forward thinking company is all set to tackle the future. Not least via its private label programme – they supply Auchan, Carrefour and Aldi, among others.
Address: Route De Saint Caradec, Saint Gerand, Bretagne, 56920, France
Email: Website Contact Form