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Kettle include first ever on pack promotion for sharing bags

10/4/2014

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Kettle Sharing Bags
The promotion will coincide with a press advertising campaign that KETTLE Chips is running this autumn which brings to life their ‘lovingly crafted’ creative that was launched last year. 
To feature in the adverts, KETTLE commissioned three talented craftspeople to ‘craft a pack’; Sea Salt & Balsamic Vinegar is sculpted from ceramic, Mature Cheddar & Red Onion has been carved from wood, and Sweet Chilli & Sour Cream is woven from colourful basket canes. The ads are very striking and communicate the craft, care and attention that go into making KETTLE Chips.
The ads will feature in newspapers and lifestyle magazines, including BBC Good Food, Delicious, Good Housekeeping, The Guardian, Times and Telegraph, throughout the autumn.
To extend the Lovingly Crafted advertising campaign KETTLE Chips will be running their first on pack promotion on the 150g sharing bags offering the chance to win their chef’s handmade kitchen, as well as a thousand instant win prizes. Consumers simply go online and enter a unique code, printed on each promotional pack, to go into the draw for the headline prize of a handmade kitchen by Harvey Jones Kitchens, worth £35,000. 

They will also find out instantly if they have won 1 of the 1000 prizes hidden in the kitchen, ranging from designer appliances and cookware, to lovingly crafted wine glasses and bespoke KETTLE Chips bowls.



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Worldwide Potato Chips and Crisps market expected to be worth nearly $34m by 2018

10/4/2014

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The Global Potato Chips industry profile provides top-line qualitative and quantitative summary information which includes: market share, market size (value and volume 2009-13, and forecast to 2018). 
The report also contains descriptions of the leading companies including key financial metrics and analysis of competitive pressures within the market.
All currency conversions used in the creation of this report have been calculated using 2013 annual average exchange rates.
The global market had total revenues of $26,109.8m in 2013.
The performance of the market is forecast to accelerate, with an anticipated growth of 5.2% for the five-year period between 2013 and 2018, which is expected to drive the market to a value of $33,648.2m by the end of 2018.

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Kettle Chips launch new winter seasonal flavours

10/4/2014

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Kettle Chips Stilton and Port Flavour Crisps
KETTLE Chips will be introducing three seasonal flavours to its range for the key Christmas sales period. KETTLE Chips Cheshire Cheese, Red Wine & Cranberry will be launched as the winter seasonal edition and will replace the summer flavour of Lime & Black Pepper. In addition, in response to consumer demand, two classic seasonings, Stilton & Port and Salsa & Mesquite, will be re-released for a limited period. 
The special edition was the brainchild of the KETTLE Chef, Chris Barnard, who was tasked with creating a simple, yet warming seasoning which captures the spirit of winter food.  Chris chose a traditional wine and cheese combination which has been enjoyed during winter nights for years - a smooth red wine matched with a full of flavour, creamy cheese – and then added Cranberry for a touch of fruity tanginess.
Stilton & Port was KETTLE Chips’ first seasonal edition back in 1998 and proved to be an instant hit with fans. The moreish seasoning incorporates genuine British Stilton which can only be produced at five dairies in England and is characterised by the delicate blue veins that run throughout the cheese. The company selected a rich ruby Port from Portugal’s Douro Valley, a sweet fortified wine with a deep red colour, to complement the cheese. The two flavours combine to create a taste that is ideal for sharing with family and friends at Christmas parties and during cosy nights in.
Andrew Slamin marketing director at Kettle Foods comments: “Consumers are more inclined to treat themselves and their guests at Christmas so KETTLE Chips are always popular at this time of year. As the festive season approaches, the limited edition flavours will help to capitalise on consumers’ desire to buy premium products to share and will bring some excitement to the category.”


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Tyrrell's Crisps makes it 64 Great Taste Awards in just 12 years

10/4/2014

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Picture
The "quintessentially English" crisp brand is celebrating after scooping nine golds at this year's Great Taste Awards.
Considered the Oscars of the food world – each category is judged by a panel of experts including retailers, chefs, restaurant critics, food writers and industry experts – the latest batch of awards takes Tyrrells' total to 64 in 12 years.
Cath White, of Tyrrells Crisps, said: "We are thrilled to have won so many awards across our range. Whether it's popcorn, veg crisps, apple crisps or all-time favourite potato crisps, the results not only prove that our innovation is working, but also that Herefordshire potatoes keep making the best crisps year after year.
"The Great Taste Awards are a fantastic opportunity for British producers to show off their talent; we're very proud to be one of them."
Read More HERE



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Keogh's release new multipack with some great packaging to go with it

10/4/2014

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Keogh's Multipack
Love Keogh’s crisps but find it difficult to choose your favourite flavour? Be it Dubliner Cheese and Onion or the irresistible Roast Beef and Irish Stout, it’s a tough call when reaching for your favourite snack.
Keogh’s Farm, creators of much-loved Keogh’s hand-cooked potato crisps have the solution with the launch of their brand new Farm Favourites Multipack. Now fans of the range can enjoy more of their delicious crisp flavours at home or on the go.
Over the years, Keogh’s have worked with several carefully selected Irish food producers to create distinct but uniquely Irish flavours for their award-winning crisps. Now, Keogh’s Multipack brings together three of their fans most loved flavours in one pack – the only difficult part is choosing which flavour to enjoy! The specially selected flavours in the new Farm Favourites Multipack are:

2 x Dubliner Cheese and Onion
2 x Atlantic Sea Salt and Irish Cider Vinegar
2 x Roast Beef and Irish Stout
Read More HERE


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Kent Crisps launch new bag designs... They should have asked us!

10/4/2014

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Kent Crisps new bag designs
AMC Foods announces the re-launch of their popular Kent Crisps brand. A brand new design concept has been created with a new Kent Crisps logo and each flavour displays a captivating image of Kent to emphasize the provenance of the garden of England and the heritage of these quintessentially British Crisps.
The company has improved the flavours, which have been developed using local products made by our trusted producers. With a new manufacturing process they have achieved a better taste, ‘Free-From’ and longer shelf-life.
Read More HERE



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