Post-War Packaging Including Boxes
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The earliest post-War example of boxed Potato Chips and Crisps I have uncovered is this magazine advertisement for A&P Jane Parker Potato Chips. "The Chip with the Real Taste Thrill". This is an original magazine ad from 1951. The packaging is a box.
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Perhaps the most famous example of regularly used boxes as packaging are US / Canadian company Old Dutch, who have been selling Chips in boxed packaging since the 1930s, and continue to do so. There is also a vintage photograph on the Old Dutch website that clearly shows boxed Potato Chips at the link below. Old Dutch |
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In 2011, a Missouri based company called Colossal began retailing their wares with a rather unique marketing ploy. Their Spudmaster Colossal Chips were the World’s largest Potato Chips.
To maintain their integrity and to guard against breakages, which would have clearly undermined their unique selling point, they sold their Chips in boxes with a transparent cellophane window. The company was a re-boot of a previous company.
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Several Potato Chips companies in America have continued to sell their Chips in bulk quantities. Indeed, the majority of the sales in the US are of larger bags, or what we in the UK describe as family bags. Some of the bags inside the boxes are branded, some are plain, as with breakfast cereals. Some, especially the very earliest, used tissue paper rather than bags.
Catering and even larger quantity packaging is also available as seen with this Utz box below. Japs Chips as they were originally known, were renamed to Jays Chips (for obvious reasons) during the Second World War. Below are two vintage boxes. 
I do not have a photograph yet, but in 1992, Hiland's introduced the "Big Bowl" in which the bag could be unzipped and made into its own bowl. The zipper ran the full length of the side; about nineteen inches. Frito-Lay re-introduced this concept in 2005. |
