Address: PO Box 43255, Upper Montclair, New Jersey 07043-0255, USA
Phone: 973 744 7502
Joe Tea Kettle Chips
Joe Tea was started to do one thing - make awesome tasting teas.
Joe Tea began by selling their wares to the beach towns of Jersey Shore in 1998. Within a year, they had customers and independent food retailers around the New York metro area, Connecticut, Vermont, New Jersey and Eastern Pennsylvania.
The following years saw Joe Tea become known as “The Original Off Road Tea". Joe Tea is now sold in some of the coolest cafes, coffeehouses, funky farm stands and whole food markets. It isn’t available everywhere, and you may find Joe Tea in interesting and eclectic places.
Joe Tea have now moved into the wonderful world of Chips and Crisps with Joe Chips.
This is how they do it, “We start off with select potatoes and a very, very hot Kettle.
“Then we hand cook one batch of Off Road Joe’s Chips at a time (just the right amount of time), using all natural ingredients. This ensures the crunchiest of Chips and the gnarliest of looks.
“And if by chance these Chips makes you a little thirsty... you can wash them down with Joe Tea.”
Joe Chips Salt & Pepper Kettle Chips
A Nose Plunge Test revealed absolutely nothing, which was strange because upon looking into the bag, it was covered in flecks of black pepper seasoning. The odd thing about these chips was they had a lower sodium count than Joe's other chips. As it was part of a flavouring combo, this struck me as strange. It was also noticeable in the flavour, which was a mild, but warm potato taste, mixed in well with pepper. Although effectively pepper flavoured, these chips were thoroughly enjoyable.
Joe Chips Barbeque Kettle Chips
My Nose Plunge Test revealed a smell somewhat reminiscent of an empty cardboard box. After shovelling the contents of the bag into a bowl I went straight for the most heavily coated chips. Unfortunately, they did not have quite as much barbecue seasoning as I would have liked. There was an instant salty, then sweet taste followed by a light sort of smoky barbecue flavour. The aftertaste was a bit oily.
Joe Chips Jalapeno Kettle Chips
A Nose Plunge Test did not reveal the contents within. There was no aroma. The taste was altogether different. I had to crunch to nothing before any sort of potato essence was discovered because these had an immediate hit of hot and spicy pepper. I found it a well-balanced - A salty (the sodium content was particularly high) peppery taste. Not too hot, but a really good fiery blast as soon as the first chip was eaten. This calmed down as the consumption process continued but returned as an aftertaste.
Joe Chips Sweet Potato
Sweet Potato Chips are lower in sodium content and higher in sugar content than ordinary Potato Chips. The taste was an unfamiliar one. They did not taste like Potato Chips as such, they tasted of dessert - If it was made of Potato Chips! As for rating them, well, they absolutely tasted of Sweet Potato, which is of course an acquired taste. The fact that they were not our acquired taste is not relevant.
Joe Chips Classic Kettle Chips
A Nose Plunge Test revealed a warm fluffy potato aroma. It was very mild. Joe Tea have not been making chips for long enough to have a classic flavour, so I presumed this meant they were oily, mildly salted potato flavoured. I was right.
Joe Chips Sour Cream & Toasted Onion
A Nose Plunge Test revealed little. There was no smell, just empty bag. They did not taste as creamy as some sour cream chips. Neither did they taste particularly oniony. There was certainly nothing noticeably toasted about the onion. The combo appeared to be like a rather overcooked cheese and onion, with a touch of salty potato. If they were called cheese and onion, I would have probably given them a better mark.