Lay's, Baken-Ets, Cheetos, Chester's, Cracker Jack, Doritos, El Isleno, Funyuns, Fritos, Maui Style, Miss Vickie's, Munchies, Munchos, Ruffles, Sabritones, Santitas, Simply, Smartfood, Sunchips, Stacy's, Tostitos
Address: PO Box 660634, Dallas, Texas 75266-0634
Phone: 1 800 352 4477
Website: www.fritolay.com, www.cheetos.com, www.doritos.com,
www.lays.com, www.ruffles.com, www.simplyfritolay.com,
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Lay's Potato Chips
1931: Herman Lay sold Potato Chips in the southern United States out of his car.
1932: Lay began his own Potato Chip company in Nashville, Tennessee.
1934: Lay hired his first salesman
1937: By this time Lay had 25 employees and a much larger manufacturing facility where he produced popcorn and peanut butter sandwich crackers.
1938: Lay purchased his former employer, the Barrett Food Company’s Atlanta and Memphis plants for $60,000. The Barrett Company would hold half the company in preferred stock, Lay borrowed his share from the bank.
1939: The H.W. Lay & Company was formed, although the Chips were still manufactured under the Gardner trademark of Barrett Food Products.
1944: With further Barrett plants purchased, the product name was changed to Lay's Potato Chips.
1945: The company begun a long and close working relationship with The Frito Company by taking on an exclusive partnership to distribute in the South East.
1956: After continued expansion, including the purchase of The Richmond Potato Chip Company and the Capitol Frito Corporation, Lay’s Potato Chips had more than 1,000 employees, plants in 8 cities and branches or warehouses in 13 others. This qualified H.W. Lay & Company to be the largest manufacturer of Potato Chips and snack foods in the United States.
1961: After many years of working closely together, The Frito Company and H.W. Lay & Company merged to become Frito-Lay, Inc.
1965: Frito-Lay, Inc., merged with the Pepsi-Cola Company, to become PepsiCo, Inc. The Frito-Lay part of the company began operating as a wholly owned subsidiary of PepsiCo.
1966: Doritos were launched. They would go on to become the company's second best selling product line.
1969: Funyuns were launched.
1971: Munchos were launched.
1978: Frito-Lay's product development team launched Tostitos, a Mexican-style tortilla chip range. Within two years sales of $140 million made it one the most successful product launches in the company’s history.
1989: After a decade of continued product development, company growth, increased product sales, and expansion into new markets sales outside of the US and Canada contributed $500 million to a total sales figure of $3.5 billion.
1990: PepsiCo, Inc. acquired the UK's biggest Potato Crisps company, Walkers Crisps and Smith Foods from BSN (later Danone) for $1.35 billion.
1991: Multi-grain snack Sun Chips was introduced, along with a number of other products aimed at a healthier snack marketing strategy.
1994: Frito-Lay recorded annual retail sales of nearly $5 billion.
1998: The international arm of the company continued its acquisitions, mergers and and joint ventures program, including Smith's Snackfood Company (Australia), and Savoy Brands (Latin America). This would continue to today.
2010: Frito-Lay re-worked its Lay's Kettle and Lay's flavored Chips, along with around half the company’s full range of recipes. They were now made with all-natural ingredients.
Ruffles Double Crunch Zesty Cheddar
These were extremely thickly cut ridged chips. This allowed the oil to soak the seasoning into the furrows. The cheese would be more akin to English mature Cheddar rather than the American mild version, although it was orange in colour. That may have accounted for the slight warm and welcoming taste, which could be confused with spiciness. Bundles of flavour.
Ruffles Sabritas Queso Potato Chips
As one of the world's most popular dipping Chips, this flavor has every right to crash in as a premium cheese dipping chip, and Ruffles have created a Chip specifically for us with this variety. The flavor is just right, and it's dipping properties would work brilliantly with sour cream.
Ruffles Original Potato Chips
As most of us know, there is no mystery about Ruffles Original. They are salty potato flavoured chips, cut into rippled slices. There isn’t much more to be said, except that it is remarkable how such a basic variety could be one of the nation’s best-selling chips, but they are particularly moreish.
Ruffles Sour Cream & Onion Potato Chips
Similar to the Cheddar & Sour Cream flavour, I had a bit of an issue with this variety before I began. As a premium dipping chip, Ruffles are best placed to provide pre-dip chip flavours. However, unlike the Cheddar & Sour Cream, you can't very well provide just an onion flavour and ask people to purchase a dip to go with them. To be fair, who can blame them - These chips set the standard any should follow. The copious seasoning provided a warm and sour cream potato backdrop to a flavourful and not too sharp onion.
Ruffles Cheddar & Sour Cream
I had a bit of a problem with this flavour before I started. As Ruffles are the second-best sellers in the US, it is more than probable that alongside Doritos, they are among the most popular dipping chips. This flavour should be just Cheddar, and preferably a mature, aged or vintage Cheddar with heaps of flavour. The sour cream is what it should be dipped in. There could even be an advice section on the reverse of the bag showing the chip going into a pot of sour cream. Instead, I got a mild sour cream and [admittedly] well-balanced Cheddar cheese flavour that was enjoyable but instantly forgettable.
Ruffles Double Crunch Hot Wings Chips
Thick, ridged, and packed with flavour. There was a huge amount of tasty seasoning. The chip was easily thick enough to be used as a dipping chip, which would have tempered the heat for some. This was not overwhelming, but it did leave a lingering hot aftertaste. I will have to be a bit pedantic here and say that while it tasted like a spicy hot wing sauce, the claim was 'Hot Wings,' and the chicken certainly took a back seat in these abundantly seasoned chips.
Ruffles Beer Battered Onion Rings
There was little smell when the bag was opened. The underlying taste was a mild, sweet onion, that was captured well in the ridges of the chips. The natural thickness of the chips allowed the creamy potato to infuse with the onion. I did not identify beer and neither did I locate any greasy batter. Overall, I would say this was a good thing. The taste was better than the prospect of the bag flavour description being correctly named.
Ruffles Flame Grilled Cheeseburger
A Nose Plunge Test revealed a marginal call pickle aroma. While it did not taste of burger, some ingredients make a burger's presence felt. There was a plasticky cheese backdrop to a meaty beef stock flavour with a touch of that pickle I smelled.
Ruffles Max Loaded Bacon & Cheddar Potato Skins
The dripping cheese on the bag did not look inviting. If the contents of the bag tasted as the image looked, a health conflict could be created. Yeah, a great looking taste, but will you survive eating it? The potato skin thing is a little misleading, but there was a notable sour creamy cheese there and a background flavouring that could be described as smoky enough to be bacon. It was certainly a combo, so if you enjoy the components, these could be the chip for you.
Ruffles Have Ridges Authentic Barbecue
There was a mild sweetness to these chips. There was also a reasonable smoky undercurrent running through the ridges. In many respects, they were all you could want from a barbecue chip – Nice, balanced flavours, nothing overwhelming, but all the ingredients you would expect, present, and correct.
Ruffles Mozzarella ‘n Marinara Potato Chips
As with all Ruffles, these were thickly cut with deep ridges. I was expecting a darker red seasoning coat, but there was just a light dusting. This led to an even taste between cheese and tomato. I could not identify mozzarella, but there was a distinct cheesiness to the chips. The marinara aspect was a mild, tangy, and very slightly spicy tomato. There was a moderate level of flavouring, but it was authentically monikered.