Ad men love a catchy jingle - it gets into the consumers' heads you see! This was an early effort from Wise. And when do you buy them? Don't forget the holidays...
Pringles also got in on the jingle action very early. They were first released under the name 'Pringles Newfangled Potato Chips' in 1967. This commercial was released to help launch the 'Newfangled' product.
There can of course only be one winner of the Jingles Game. Fritos shamelessly advertised directly to children by suggesting they could be 'Frito Banditos like the Frito Bandito if they learned the Frito Bandito Song!'
Potato Chips companies quickly cottoned on to the idea of comedy and sports as a marketing tool. This is comedy actor Louis Nye doing a skit for Morton's Chips - Who later be taken over by Lay's.
Lay's had a similar approach, but they wheeled out the big guns. This is Bert Lahr, of Wizard of Oz Cowardly Lion fame, turning out as the devil. Lahr died in 1967, but this marvellous commercial, along with the others he did in the series, live on.
Another big name lured into the Lay's offices was Buddy Hackett, of Abbott & Costello fame. Lay's slogan claimed you 'could eat a million' but hopefully no-one tried.
Swiss company Zweifel Chips had an interesting approach. It may of course be our dirty minds, but that looks like the kind of pot they may use on another night to put keys into.
Are you strong and tough like Granny Goose Potato Chips? Well, that's the message, tinged with a touch of humor, that is being purveyed here.
This Planters commercial was known as The Potato Detective. It provides a real, wholesome approach to the kind of people they want to get to buy their Chips, y'all.
As seen with the above Wise commercial, Laura Scudder's knew their market as well. They thought nothing of enrolling the cutest kid to sell their Chips to his watching young friends and buddies.
And don't forget Mom... If Laura Scudder's couldn't persuade the kids, they would try to sell to their mothers.
In the UK, Smiths Crisps took a bulldozer to their sales tactics Free gifts. Who could possibly resist?
Irish company Tayto is to Crisps, what Hoover is to Vacuum Cleaners. The world's favourite snack food is commonly known as Taytos in Ireland.