Fritoper Group
Gurma, La Churreria De Perez, Surf Chips
Address: Font de L'Almaguer 9, Font de Mussa Industrial Estate, 46450 Benifaió Valencia, Spain
Phone: +34 96 159 60 23
Website: www.fritoper.com
Email: [email protected]

Gurma Premium Berberechos (Cockle)
It is rare that I venture into a new flavour with so much trepidation. I have two jobs here, try to be objective about the flavour, and try not to let pre-conceived ideas creep into that synopsis. A Nose Plunge Test revealed a mild vinegar aroma. The gently rounded latticed chips certainly looked interesting, but what about the taste? Potato, a mild taste of vinegar, and an aftertaste of not wholly offensive cockles. They were a bit mild to convince as a taste, but they were not nearly as bad as I expected.
(16)

Gurma Chili Potato Chips
A light reddish coloured dusting across the surface of most chips indicated the presence of paprika. The ingredients table on the reverse confirmed this. The flavour was a bit of a shock. It took a while because they were so different to the basic chili description, but as soon as I worked it out it seemed obvious. They tasted of a mildly aromatic, maybe even slightly floral spicy sausage. And they were good. A nicely balanced chip with a spicy aftertaste that lingered just as any good quality chili chip should. If they were described as ‘Spicy Sausage’ they would have received a cracking score, but unfortunately, they missed their own descriptive terminology by some distance.
​(12)

Gurma Queso & Cebolla (Cheese & Onion)
As is often the case with Spanish cheese varieties, these were a little lacking in individual identity. Cheese & Onion always works best with Cheddar, but as it is a rather obscure variety of cheese in Spain, there was no readily identifiable basis upon which the onion weaves its magic with the traditional flavouring. There was cheese, but it was milky and without any level of dominance or identifiable characteristic. There was onion, and it veered towards white, maybe even scallion. The combo balanced but provided little impact and no recognisable qualities.
​(10)

Gurma Paella Valenciana Potato Chips
I approached these chips with a mix of curiosity and trepidation, expecting a dominant flavour to burst through a unique and varied combo of tastes. Instead, they tasted of mild stock used to cook paella. At first, I was disappointed, but after chomping on a few chips I realised this was exactly as they should have been. It was my problem, and no-one else’s that the bag prompted thoughts of more than should have been delivered. Good marketing and good chips.  
(18)