A Super Bowl of Potato Chips
Watching The Super Bowl with your family and friends in front of the television is a traditional family event. Just like Thanksgiving and Christmas. If it didn’t take place on a Sunday, it is quite possible that the clamour of popular culture would have seen it declared a public holiday. However, ‘Super Bowl Monday’ it is not.
It is of course know as Super Bowl Sunday, and the reason, as everyone knows, is because that is the day the ‘Super’ Bowls come out and are filled with potato chips. Yes indeed, just as around 50 million turkeys are sold for Thanksgiving and around half that are erm, gobbled up at Christmas, Potato Chips would and should be declared the food stuff of Super Bowl Sunday.
After Thanksgiving, Super Bowl Sunday sees the second largest amount of food consumed in a calendar day. It is usually the most watched TV spectacle of the year in the USA. In 2012 no less than 111 million viewers made it the most watched program in US history. Only the UEFA Champions League Soccer final attracts more worldwide viewers.
Doritos Conquer Super Bowl Advertising
What the European Soccer Champions League Final does not have, is a culture built around the experience of viewing with the family. Many don’t even watch the sporting spectacle – the commercial breaks are the most coveted by advertisers. Air time is sold at a premium, with slots costing millions of dollars in relation to viewing figures.
USA Today carries out an annual survey into the most popular Super Bowl television commercials. While Budweiser has dominated the last two decades with their original humorous ads, Doritos adverts have been declared the most popular in the three of the last four years.
The reason for this is because Frito-Lay now has an open invitation competition to all consumers to create their own Doritos Super Bowl advert. At least one fan-made commercial will be aired during the big game and Doritos sponsor a prize of up to a million dollars for any that achieve top spot in the USA Today poll.
Super Bowl Snack Facts
32% include Dips on their Super Bowl Menu, and those dips need something dipping in them.
Over 11 million pounds of Potato Chips and over 8 million pounds of Tortilla Chips will be consumed on Super Bowl Sunday.
Apart from being filled with Potato Chips, a Super Bowl has other uses - 2.5 million pounds of nuts, nearly 4 million pounds of Popcorn, and over 4 million pounds of Pretzels.
To wash it all down - over 50 million cases of beer.