Even for a self-proclaimed snack fanatic, it can be downright embarrassing to eat a bag of fried chips out in public. That's what Popchips co-founder, Keith Belling, realized one day as he was trying to sneak his snack at a San Francisco deli counter.
It was not clear whether he was hiding them from himself or friends, but he knew those bland baked chips weren't the answer either. It was almost enough to make him hold out until dinner.
Keith, a serial entrepreneur, knew what he had to do. He had to find a chip that was both tasty and healthier (and less embarrassing). He had to put the fun back in snacking. But how?
Keith talked with fellow snacker and co-founder, Patrick Turpin, about his mission. Patrick told him about an interesting snack manufacturer.
One visit was all it took. They got it.
Forget frying (unhealthy).
Forget baking (undelicious).
The two snackers had found a way to pop a chip with all the flavor and a lot less of the stuff that gives snacking a bad name.
Keith and Pat spent over a year, snacking, popping, and snacking some more, until they came up with Popchips, a naturally delicious line of popped chips they loved to eat and did not have to hide - a healthy alternative to chips. Now they are doing their best to share the potato chips bag with snackers everywhere.
The company have employed pop star as Popchips spokesperson Katy Perry and have launched some great chip flavors, including sea salt and vinegar, sour cream and onion, and tortilla flavors that include chili limon and ranch popchips.
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Popchips Sour Cream & Onion
These thickly cut disc shaped popped snacks featured a healthy dose of bubbling and seasoning on all surfaces. The taste was odd. There was sour cream and there was onion. In fact the onion left a warm creamy aftertaste. However, the dominant flavouring seemed to be burnt. I don’t what was burnt, but the taste was of something that left a somewhat stale burnt experience.
Popchips Ridged Chips Smoky Bacon
These Popped Chips certainly have character. They are thick, but light and bulbous, crusty and heaving with bubbles and flavouring powder, but as is often the case with these new Popped snacks, they lacked a little in the flavour department. There was definitely Smoky Bacon flavouring evident, but it was muted and overwhelmed by the Chip itself.