Address: 175-0094 Tokyo 5 9 7, Narimasu, Itabashi-Ku, Japan
Phone: +81 3 3979 2115
Email: Contact Form
Message for Readers: Please accept our apologies, our poor Japanese has left us with only one resource for background info. We have deliberately not adjusted or edited the information, it is a direct translation from the Japanese Wikipedia write-up.
We hope to update when we have more information in English.
"Koikuya Co., Ltd. (Koike, English: KOIKE - YA Inc.) is a Japanese confectionery manufacturer that manufactures and sells products centered on snacks.
"The head office is located in Narumi Itabashi-ku, Tokyo (the site also extends to Wako-shi , Saitama Prefecture). "Headquartered in the same Itabashi YamaKaoru confectionery is one of the snack food manufacturer based in Tokyo Seongbuk district, along with. It is the first listed company in the confectionery makers with snacks as their main products.
"In October 2016, Frente Co. , Ltd., a holding company of the group, absorbed the three operating companies including Lake Ikebaya Co., Ltd. (first generation), and changed its name to Lake Ikebaya Co., Ltd.
The brand statement is "Ikeike! GOGO! Lake School."
Koikeya Secret Medicinal Seaweed Salt
It’s difficult to assess a flavour when you are not told what it is, and you cannot tell what it is. These are brilliantly described in translation as ‘Confidential medicinal paste.’ The potatoes are all Japanese, including their famous blue potatoes. They use three different types of salt, including an algae salt. They tasted a bit like seaweed, which I suppose was the purpose. Overall, however, the defining flavouring was salt.
Koikeya Fragrant Matsutake Mushroom
The flavour was ‘Fragrant Matsutake Mushroom’ and they did indeed taste of salty mushroom. It’s a little difficult to suggest they tasted like matsutake mushroom, this would take a real fungus connoisseur to assess, but they were mushroomy to me – Perhaps veering towards truffle. A bit overly salty, but respectful of the flavour description.
Koikeya Enchanted Broiled Wagyu Beef
Beef flavoured chips are very popular around the world and these were as good as most. It was an exciting flavour description, but in the end, it was slightly peppery beef stock.
Koikeya Imperial Consomme Flavour Chips
These chips came with a rather extravagant flavour claim: While consomme is a very popular flavour throughout Asia and especially in Japan, these were not your everyday basic bouillon, but rather a blend of wagyu beef (that’s the bouillon bit), lobster, scallops, and white wine. So, how did it stand up? Well, there was the underlying beefiness, but also a ‘taste of the sea’ type of addition that didn’t work for me. A weird combo in a country that is supreme at combining odd flavours, may seem like a good thing, but it wasn’t in this case.