Taken from the Fairfield Farms marketing bumph for the upcoming Speciality Fine Food Fair, "Ever wondered what hot hand-cooked crisps taste like fresh from the fryer? With Heat & Eat™ you can experience the most delicious hot crisps ever, straight from the microwave in just 30 seconds!
"Heat & Eat™ comes in two delicious flavours; Sea Salted with Tomato Salsa Dip and Cheese & Chive with Caramelised Onion Dip. Each bag contains 125g of hand-cooked crisps and a 50g dip.
"Heat & Eat™ is the tastiest and most convenient new hot snack to hit the market and so simple to enjoy. Just tear the bag along the zip, remove the dip, stand in a microwave for 30 seconds to enjoy delicious, hot and fresh crisps, that taste just like they’ve been handcooked at home.
"Perfect for sharing with family, friends or as a tasty snack for the kids on movie night, Heat & Eat™ is set to revolutionise snacking and entertaining forever.
"Heat & Eat™ is packaged in a special, microwavable bag that can easily stand in a microwave so people can just unzip and zap! Fairfields Farm has also linked up with Shazam so customers can engage with and easily find out where they can buy this unique snack."

A 2016 study by global researcher Euromonitor estimated India’s salty snack market to be valued at more than $2 billion per annum, with expected growth of a further billion dollars annually for the next four years.
The report details how regional brands such as Balaji Wafers, Prataap Snacks, Bikanervala, Bikaji Foods and DFM foods have recorded sales growth of between 8 and 35% during the year ending March 2016.
Between 2013 and 2015, market leader Lay's lost share from 51.1% to 49.5% with Pepsi-Co's food division having grown a relatively small 4%.
Earlier, a 2014 report by ratings agency Crisil Ltd had also stated that these packaged food firms could grown twice as fast as their multinational corporations rivals such as PepsiCo by 2020 in this segment.
Forbes Reports, "One of the reasons for this drop in Pepsico’s share is that Indian consumers have had a lukewarm response to international flavors such as French Salt & Cracked Pepper, Chile Lemon, Caribbean Hot & Sweet Chilli and  Spanish Tomato, which Lay’s had launched in order to differentiate itself in the crowded market.
"Homegrown companies like Haldirams, known for their “Aloo Bhujia” and “Bhujia Sev,” have become household names by catering to the Indian palate. These savories were earlier bought from traditional sweet shops and were consumed at tea time in many parts of the country.
"Haldirams and other local businesses now provide them in a packaged form. These regional brands have focused on local flavors that suit Indians' palates. "We began our company by selling ‘desi farsan’ nearly three decades ago but consumers gradually moved to products such as wafers. Now, they still want chips but with Indian masala," said Chandu Virani, promoter of Balaji Wafers.

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Pipers Crisps has gained a better understanding of the science behind its snack products and processes, enabling it to develop longer shelf-life products and open up new export markets, thanks to a collaboration with food experts at the University of Nottingham.
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Described as a first for the UK’s hand-cooked vegetable crisp category, the new range sources olive oil from the Mueloliva estate in Spain – obtained from olives cold-pressed within 15 hours of harvesting – for use as a cooking oil in the production of the crisps.
The range’s gourmet credentials are heightened further with flavours including black truffle, plus rosemary and garlic. As well as a five-strong range of potato chips cooked using Mueloliva olive oil, there are two vegetable crisp variants: sweet potato with sea salt; and sweet potato with parsnip, beetroot and sea salt.
A spokesperson for the Corkers brand explained: “Like Corkers, the Muela family take their ingredients seriously, using only the best green olives from the family’s 3,000 olive groves in Andalucia. Cold-pressed within fifteen hours of harvesting, the oil is decanted for fifteen days, while the extracted pips are put to good use in heating the factory.
“With such attention to detail, the Muela family and their oil are the perfect pairing for Corkers’ distinctive Naturalo potatoes, devised specifically for the peat-rich fenland soil of the Corkers’ Cambridgeshire family farm.”
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