Those of us old enough to remember the Frito Bandito in black and white, would appreciate that shortly after man had landed safely on the moon, the Bandito would be next up there trying to sell his Potato Chips!
Also back in 1970, Australian company Colvan Potato Chips re-worked an idea by a popular British tea brand, who had enjoyed great success with a marketing campaign using chimpanzees. Chimps with Potato Chips, what could go wrong.
It seems like we have moved into a rather conservative age. Is this sexist? Is it overtly sexual? Is it merely dreadful nonsense?
In the mid 1970s, this was the wording on a tin of Daddy Crisp Potato Chips. "There's only one thing to start with when you're making real potato chips... You got it - Real Potatoes. The Daddy Crisps promise.. We Promise: Daddy Crisps is 100% natural. There's no preservatives added, nothing artificial. We Promise: Daddy Crisps is made from the finest fresh potatoes, cooked in vegetable oil and sealed airtight while they're still warm. You can't buy a fresher potato chip than Daddy Crisps. We promise."
In 1973, Lay's launched an ad campaign expressing the universal appeal of their Chips. Today it seems very obvious, but then the inference was not so clear. The clever ad men were saying: It doesn't matter what sex, skin color, age you are, blue collar, white collar - You will love our Chips.
It wasn't a direct response to Lay's campaign because at the time Pringles were still a relatively new idea. And yes, they were called 'Pringles Newfangled Potato Chips'. What is noticeable is the scene setting and the people enjoying the 'new' experience. More clever stuff from the ad men.
Planters were having none of Pringles clever advertising. How dare they? To advertise their stackable Chips, Planters resorted to bringing out the big gun himself. God. Well, nuns, anyway.
Of course Potato Chips and Crisps are not just for eating at home. A company likes to set a scene for a potential customer. Where will you have most fun with the family? That's where we will make our ideal paradise for Potato Product eating purposes.
Of course the best way of advertising Potato Chips and Crisps is to scare children! Country Club Chips certainly had a good bash at that, with this particularly scary giant Chip man thing.
By the late 1970s, Ruffles were using kids and quips to advertise their Chips. This would probably be the standard setting type of commercial by which Chips and Crisps advertising has operated since that period.
From the same period, Doritos had also decided on humor. They used an actor called Avery Schreiber for a number of commercials. It was old fashioned comedy and was popular enough to keep him going for a few years. Oh dear.
No, this isn't a young Brad Pitt showing off his bag of Fritos. Far more annoying than the dull humor angle for advertising is the annoying jingle. Aaarrrggghhh.
You can however see a young Brad Pitt in a 1990s Pringles commercial.
Another long running series, saw the KP Fryers introduced to the UK public in the late 1970s. They would be still be selling KP Crisps in the early 1980s.