Classic Foods Potato Chips
The Cuetaras began manufacturing chips in 1923. Ever since the company opened its doors, finding new ways to manufacture potato chips and serve delicious snacks has been a way of life. Food has always been something to be savored, and there is a driving force to be creative. Hence the Kettle Cooked, Pop Chips, and Baked Chips varieties on offer today.
Like good genes and quirky mannerisms, ingenuity has been passed down through the generations. It is something Florencio Cuétara, President of Classic Foods, remembers with some trepidation. While other kids were at camp, he spent his summer vacations traveling to different chips manufacturing plants. There were long road trips, criss-crossing the country, to visit the cheese factory in Wisconsin, a box plant in New York, and a machinery factory in Michigan.
His family literally lived, ate and breathed snack foods.
Their home was above one of the Classic Foods’ factories. Florencio’s father tested out new potato chips flavors and products by inviting all of his son’s classmates over after school – even the bullies – for a taste of his snacks.
This was a tough lesson for Florencio to swallow. But it was an important one. He learned that every customer’s opinion mattered in order for a company to be successful. And this is something that is instilled in everyone who works at the company today.
Those opinions have led to the success of interesting and innovative flavored potato chips, such African Red Devil Pepper, Wasabi Ranch Kettle Cooked Chips, Black Bean Jalepeno Tortilla Chips, and even, Apple Pie Crunch Chips.
Classic Foods Inc.
Address: 1592 Union St. # 49, San Francisco, CA 94123-4531
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