Hacendado
Address: Grupo Iber Snacks, Ctra. Medina-Olmedo, km. 2.2, Post office box, 66, 47400 · Medina del Campo, Valladolid, Spain
Phone: +34 983 812 770
Website: www.grupoibersnacks.com
Email: [email protected]

Hacendado Light Potato Chips
The bag was half transparent and half orange/brown in colour. The company logo features at the top and the word ‘Light’ is written in large letters. The packaging did include the information that these potato chips were 40% less fat, but this really was the most uninspiring bag design I have ever seen. The reconstituted circular discs were also featureless. They were flat, with barely any oil boils and pale in colour. The taste was also pointless. They did not even enjoy the normal potato flavouring of plain chips. Very crispy, nothingness.  
(9)

Hacendado Salt & Vinegar Potato Chips
​The bland supermarket home brand blue bag with repetitive imagery did not propose anything special. Not least because Salt & Vinegar is such a difficult flavour variety for non-British companies to master. However, these were curled, gnarled, well-seasoned and firm to the munch. The Vinegar was commanding and the Salt balanced well to provide a punchy and consistent option for the Spanish market.   
(19) * 2022 Rest of the World Winner

Hacendado Chili & Lima Potato Chips
It should be said, El Valle did an outstanding job with this patatas fritas. They were curled, gnarled and irregularly shaped. They were a deep orange colour with plenty of oil boils. The excellent were matched by a crisp crunchiness. Now, on to the flavour: Potato Chips are generally traditional is Spain. Flavours are often directed towards children, in a marketing sense. A squirt of lemon or lime is often all an adult Spaniard will add to their traditional chips. These, therefore, had a lot to contend with. The lime was not over-powering, as if often the case, but it was difficult to spot the chilli. Until the aftertaste, which featured a nice hit, but not overwhelming chilli heat. A few chips in and the flavours seemed to combine as if miraculously altering mid-chomp.  
(21) *

Hacendado Tex Mex Nachos
Plain and simple corn triangles. Perfect for what they were made for – dipping in flavourful creamy pots of dip. Seemingly standard supermarket fayre, but as good as any of its type.
(20) *

​Hacendado Serrano Potato Chips
Thin chips, and easily broken to mulch a little too quickly for my preference. The narrow ridges certainly stored up some flavour, though. They tasted just as described. Salty, Spanish cured ham.
(14)