The Irish Independent newspaper, reports the news that the third best selling brand of Crisps in the country has teamed up with the national tourism board to boost late season travel to Ireland.
In a nationwide campaign, running until the end of 2013, Tourism Ireland’s logo is appearing on a massive 145m multi-packs of Walker Crisps and on their website.
The promotion encourages British consumers to enter a competition on the Walkers website, called ‘Gary’s Great Ingredient Hunt’ after brand ambassador Gary Lineker, for a chance to win a cash prize, as well as discounted days out in Ireland, which include special two-for-the-price-of-one admissions to 50 Heritage Island visitor attractions across Ireland.
Read more HERE
In a nationwide campaign, running until the end of 2013, Tourism Ireland’s logo is appearing on a massive 145m multi-packs of Walker Crisps and on their website.
The promotion encourages British consumers to enter a competition on the Walkers website, called ‘Gary’s Great Ingredient Hunt’ after brand ambassador Gary Lineker, for a chance to win a cash prize, as well as discounted days out in Ireland, which include special two-for-the-price-of-one admissions to 50 Heritage Island visitor attractions across Ireland.
Read more HERE
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