Tim Wheatley, sales director at Yorkshire Crisps, said: “We noticed a trend in ‘fish and chip’ flavours becoming popular in snacks and so this is our take on that. We think they’re perfect with a chilled glass of white wine or prosecco.”
The new Oyster, Chilli & Lemon flavour drum carries a picture of a 12ft steel sculpture of a fisherman titled “High Tide in Short Wellies” by Ray Lonsdale. The sculpture, which was bought for the North Yorkshire seaside town of Filey in 2012 by philanthropist pensioner Maureen Robinson, stands watch permanently on Filey’s Coble Landing, facing out to sea.