“The sponsorship will enable Seabrook Crisps to reach millions of consumers to help drive demand and, with two thirds of the venue’s visitors hailing from London and the southern counties, it will also support a major aim to boost brand awareness in the south.”
After its relaunch at the beginning of 2013, Seabrook have extended their marketing activities, and the O2 deal is another step in that direction.
The Yorkshire based company will holding a number of sampling and marketing activities throughout the year long deal.