Seabrook Crisps began trading in 1950. Some 60something years later they are attempting to break new ground by entering the premium Crisps market.
The new Lattice Cut range of Crisps will feature all the usual British favourites.
Managing director Jonathan Bye told The Grocer magazine, "We have a history of leading category initiatives. It's not the first Lattice Cut to be made but is currently the only one on the [British] market."
The new range will be available from May,but the Sweet Chilli variety will only be available in Asda.
The new Lattice Cut range of Crisps will feature all the usual British favourites.
Managing director Jonathan Bye told The Grocer magazine, "We have a history of leading category initiatives. It's not the first Lattice Cut to be made but is currently the only one on the [British] market."
The new range will be available from May,but the Sweet Chilli variety will only be available in Asda.
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