
Ahead of the launch of Alton Towers new Wicker Man rollercoaster, Seabrook will release its new Woodsmoked BBQ flavour.
Witha release date of early April, the promotion will offer custimers a Two for One entry to Alton Towers (worth up to £55). It will run across all Seabrook Crinkle Cut crisps pack sizes as well as the special limited edition Wicker Man packs.
This will all be accompanied by a multi-million pound campaign promotion, with POS materials including units, dump bins, shelf wobblers and posters available to retailers from the end of March.