"Red Rock Deli is a brand that is rooted in a philosophy of unique and elevated flavor experiences," said Stuart Beck, senior marketing director, Frito-Lay North America. "We saw an opportunity to bring this distinctly different snacking experience to the cities here in the U.S. that are always hungry for new culinary trends and elevated snacks."
Red Rock Deli's U.S. debut boasts an exciting line-up of new flavor combinations including Himalayan Pink Salt and Red Curry and Coconut, plus the fresh taste of Lime and Cracked Pepper.