Laura Sutcliffe, Pringles brand manager at Kellogg's, told Marketing Magazine: "The unusual flavours and sweet taste are the opposite of what consumers expect from a famous savoury snack like Pringles and this is absolutely key in generating interest and ultimately purchase.
"We believe shoppers will stop in their tracks when they see sweet Pringles and won’t be able to resist trying them – especially as consumers are more receptive to new and different flavours at Christmas in particular."
This is a limited edition run for the run up to Christmas, but you can be assured that the Potato Chips & Crisps industry will be watching very closely. The flavour was road tested in the US last Christmas, and if sales are as the company hope, it could be a major breakthrough for the snack industry. The crossover between Potato Chips and Crisps to chocolates, Candy and Sweets is a potential cash cow.
"We believe shoppers will stop in their tracks when they see sweet Pringles and won’t be able to resist trying them – especially as consumers are more receptive to new and different flavours at Christmas in particular."
This is a limited edition run for the run up to Christmas, but you can be assured that the Potato Chips & Crisps industry will be watching very closely. The flavour was road tested in the US last Christmas, and if sales are as the company hope, it could be a major breakthrough for the snack industry. The crossover between Potato Chips and Crisps to chocolates, Candy and Sweets is a potential cash cow.
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