A bit of background first... Indra Nooyi grew up and was educated in India. She played in a rock band and played cricket.
In 1980, she went to the US and got a second master’s degree at the Yale School of Management.
She worked for several years in management consulting, then in corporate strategy, and joined PepsiCo in 1994, as chief strategist.
In 2006, she was promoted to CEO, overseeing over a quarter of a million worldwide employees and snacks that include; Frito-Lay, Doritos and Walkers, not to mention Quaker Foods, Tropicana and of course, Pepsi Cola.
In an interview with Freakonomics she said, "When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.
"It’s not a male and female as much as “are there snacks for women that can be designed and packaged differently?” And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse. The whole design capability we built in PepsiCo was to allow design to work with innovation. Not just on packaging colors, but to go through the entire cycle, and say, “All the way to the product in the pantry, or how it’s being carried around, or how they eat it in the car, or drink it in the car, what should be the design of the product, the package, the experience, so that we can influence the entire chain?”
So, feeble women, all herald the generous offer of one of the world's biggest money making machines telling you that you need special care.
Perhaps Ms Nooyi needs to consider what decade this is.
In 1980, she went to the US and got a second master’s degree at the Yale School of Management.
She worked for several years in management consulting, then in corporate strategy, and joined PepsiCo in 1994, as chief strategist.
In 2006, she was promoted to CEO, overseeing over a quarter of a million worldwide employees and snacks that include; Frito-Lay, Doritos and Walkers, not to mention Quaker Foods, Tropicana and of course, Pepsi Cola.
In an interview with Freakonomics she said, "When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.
"It’s not a male and female as much as “are there snacks for women that can be designed and packaged differently?” And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse? Because women love to carry a snack in their purse. The whole design capability we built in PepsiCo was to allow design to work with innovation. Not just on packaging colors, but to go through the entire cycle, and say, “All the way to the product in the pantry, or how it’s being carried around, or how they eat it in the car, or drink it in the car, what should be the design of the product, the package, the experience, so that we can influence the entire chain?”
So, feeble women, all herald the generous offer of one of the world's biggest money making machines telling you that you need special care.
Perhaps Ms Nooyi needs to consider what decade this is.
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