The appointment will see Brazen oversee the products launch in UK and international markets by way of insets in relevant trade titles as well as traditional and social media PR campaigns. This will dovetail with a global trade fair schedule which will rely on theatre and bespoke concepts to drive attendance from media and retailers.
Ten Acre CEO Tony Goodman said: “Brazen is highly regarded for its multi-layered, award-winning work coupled with outstanding FMCG experience. Along with boundless enthusiasm and creativity, they were exactly what we wanted in a PR partner.
“We have big things planned for the brand and we’re incredibly excited about working with Brazen to make it a global success.”
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