The FDA recently issued a ban on partially hydrogenated oils which is a key ingredient in Mrs. Fisher’s Chips.
The company claim this is the third time in the company’s history that an FDA regulation has caused the company to change their recipe. They say the plan is to reformulate the recipe to have close to the same flavor, but the chips will be lighter in body.
It is understandable that businesses want to avoid regulation, red-tape and sales stifling laws but as this is a health issue, we at Chips and Crisp are most pleased that the health of Chips customers is being put at the forefront of issues like this.
In a growing snacks market seemingly obsessed with healthy alternatives it is vital for Chips companies to adapt to survive.