Metcalfe’s skinny is the fastest growing premium popcorn brand in the UK, up by 29.5% year-on-year and now purchased by a record number of households. The launch of Maple Bacon offers retailers something new for their customers and will bring further excitement and growth to the category.
The performance of the Metcalfe’s skinny popcorn® brand has been helped by impressive results from Cinema Sweet which has generated almost £600k in retail sales since its launch in January 20164. Building on this recipe for success, the team has once again used a 100% natural stevia blend to develop a product that is lighter - offering just 121 calories per serving - and yet doesn’t compromise at all on taste. In addition, Metcalfe’s skinny Maple Bacon is gluten-free, nut-free and suitable for vegetarians.