German snack producers Intersnacks will shortly release a range of Crisps under its UK subsidiary KP.
The American style line will be called Fire Pit Sizzlers.
They will be marketed to a male Crisp eating market, and come in three varieties: Hickory Smoked BBQ Ribs, Buffalo Chicken Wings and Grilled Cheese.
The range will be aimed squarely at the trend for "American-style, fire-based cooking and dining", said marketing director George Johnston.
"We understand the importance of leading the category, keeping things fresh and continuing to develop new flavours which we know will be a hit with our consumers. McCoy's Fire Pit Sizzlers are the perfect snack to enjoy on-the-go or at home, watching the many big sporting occasions and events this summer."
The American style line will be called Fire Pit Sizzlers.
They will be marketed to a male Crisp eating market, and come in three varieties: Hickory Smoked BBQ Ribs, Buffalo Chicken Wings and Grilled Cheese.
The range will be aimed squarely at the trend for "American-style, fire-based cooking and dining", said marketing director George Johnston.
"We understand the importance of leading the category, keeping things fresh and continuing to develop new flavours which we know will be a hit with our consumers. McCoy's Fire Pit Sizzlers are the perfect snack to enjoy on-the-go or at home, watching the many big sporting occasions and events this summer."
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