Mackie’s managing director George Taylor said Australia was an exciting opportunity for the brand due to its affinity with Scotland and large number of ex-pats.
“We have also seen the success that other Scottish brands have had in Australia and we are excited by the prospect of having our Scottish crisps in the market and to see the response,” Mr Taylor told The Sunday Telegraph at the International Federation of Agricultural Journalists Congress.
“We felt it was time to add a Scottish twist to the range as our Scottish flavours have always been very popular,” Mr Taylor said.
“We were particularly keen to try a whisky seasoning as Scotch is so renowned around the world, we tried various combinations and the whisky and haggis pairing came out on top.”
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“We have also seen the success that other Scottish brands have had in Australia and we are excited by the prospect of having our Scottish crisps in the market and to see the response,” Mr Taylor told The Sunday Telegraph at the International Federation of Agricultural Journalists Congress.
“We felt it was time to add a Scottish twist to the range as our Scottish flavours have always been very popular,” Mr Taylor said.
“We were particularly keen to try a whisky seasoning as Scotch is so renowned around the world, we tried various combinations and the whisky and haggis pairing came out on top.”
Read More HERE
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