Poor sales of the most recent Canadian 'Do Us A Flavor' contest has seen the winning flavor withdrawn from store aisles.
Contest winner Tyler LeFrense said, "It was definitely one of those once in a lifetime experiences. There is nothing I have done in my life so far that can compare to this past year. It was fun, and it was different, and I enjoyed every bit of it."
Mr LeFrense has the consolation of his $50,000 prize, but the real story is the poor publicity this will undoubtedly generate for FritoLay.
They have a million pounds contest running in the UK and a million dollar contest running in the USA, so the question is - will they continue to insist on picking these obscure and unlikely-to-sell flavors as winners or are they going to go for new and innovative flavors that could increase company sales?
Contest winner Tyler LeFrense said, "It was definitely one of those once in a lifetime experiences. There is nothing I have done in my life so far that can compare to this past year. It was fun, and it was different, and I enjoyed every bit of it."
Mr LeFrense has the consolation of his $50,000 prize, but the real story is the poor publicity this will undoubtedly generate for FritoLay.
They have a million pounds contest running in the UK and a million dollar contest running in the USA, so the question is - will they continue to insist on picking these obscure and unlikely-to-sell flavors as winners or are they going to go for new and innovative flavors that could increase company sales?
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