A short article or two below this posting highlights the influence former footballer Gary Lineker, has had on Walkers profits over the past few years.
Rumoured to have earned several million pounds from his long term contract with his home town Crisps manufacturer, the campaigns using Lineker have seen the company's profits soar and consistently maintain its number one brand status in the United Kingdom.
Sister company, Lay's, also part of the Pepsi-Co network of companies, has employed one of the world's greatest ever footballer's Lionel Messi, to advertise their Potato Chips.
Rumoured to have earned several million pounds from his long term contract with his home town Crisps manufacturer, the campaigns using Lineker have seen the company's profits soar and consistently maintain its number one brand status in the United Kingdom.
Sister company, Lay's, also part of the Pepsi-Co network of companies, has employed one of the world's greatest ever footballer's Lionel Messi, to advertise their Potato Chips.
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