To feature in the adverts, KETTLE commissioned three talented craftspeople to ‘craft a pack’; Sea Salt & Balsamic Vinegar is sculpted from ceramic, Mature Cheddar & Red Onion has been carved from wood, and Sweet Chilli & Sour Cream is woven from colourful basket canes. The ads are very striking and communicate the craft, care and attention that go into making KETTLE Chips.
The ads will feature in newspapers and lifestyle magazines, including BBC Good Food, Delicious, Good Housekeeping, The Guardian, Times and Telegraph, throughout the autumn.
To extend the Lovingly Crafted advertising campaign KETTLE Chips will be running their first on pack promotion on the 150g sharing bags offering the chance to win their chef’s handmade kitchen, as well as a thousand instant win prizes. Consumers simply go online and enter a unique code, printed on each promotional pack, to go into the draw for the headline prize of a handmade kitchen by Harvey Jones Kitchens, worth £35,000.
They will also find out instantly if they have won 1 of the 1000 prizes hidden in the kitchen, ranging from designer appliances and cookware, to lovingly crafted wine glasses and bespoke KETTLE Chips bowls.