KETTLE® Chips, have just launched Chef’s Signature, a new range featuring partnerships with three UK food brands. KETTLE® Chips Chef, Chris Barnard, has created three new flavours.
Gressingham Duck®, Plum Sauce & Spring Onion – Prior to putting the flavour under the Chips and Crisps microscope for a taste testing, this is what Kettle said, "Succulent duck is combined with the fruitiness of plum sauce and the freshness of spring onion. The rich gamey meat from the UK’s leading duck brand plays a star role in this classic Asian inspired recipe, making it an extra special treat."
Yorkshire Wensleydale Cheese & Cox Apple Chutney "The Wensleydale Creamery is an award winning, independent traditional cheese maker. Their wonderful creamy, crumbly and full of flavour cheese is combined with a tangy, sweet chutney made from quintessential English apples."
Maldon® Sea Salt Flakes "acclaimed internationally for its distinctive pyramid shape crystals and clean taste, the best artisan salt in the world is sourced from Maldon, in Essex where they’ve been producing it for 4 generations, over 130 years."
Chris Barnard, said, “For over 25 years I’ve been passionate about using real food ingredients in all our recipes. I have therefore really enjoyed working with these leading British ingredient suppliers on this new Signature collection which I think will add something new and exciting to the crisps sector”
The Chef’s Signature range is available in 150g sharing bags with the added benefit of a re-sealable sticker, found on the back of pack, in the form of Chef Chris’ apron! A tactile finish has been included so that the chopping board provides the feel of the wood and glossy print has been used to really enhance the food ingredients on the front of pack.
Andrew Slamin, Kettle Foods Marketing Director, comments:
“Building on our heritage as the original sharing crisp brand which created the category over 25 years ago, this new range will help to capitalise on consumers’ desire to buy premium products with real quality and provenance. Chef’s Signature achieved outstanding results in consumer research and we are confident that it will add value growth to the category”
Gressingham Duck®, Plum Sauce & Spring Onion – Prior to putting the flavour under the Chips and Crisps microscope for a taste testing, this is what Kettle said, "Succulent duck is combined with the fruitiness of plum sauce and the freshness of spring onion. The rich gamey meat from the UK’s leading duck brand plays a star role in this classic Asian inspired recipe, making it an extra special treat."
Yorkshire Wensleydale Cheese & Cox Apple Chutney "The Wensleydale Creamery is an award winning, independent traditional cheese maker. Their wonderful creamy, crumbly and full of flavour cheese is combined with a tangy, sweet chutney made from quintessential English apples."
Maldon® Sea Salt Flakes "acclaimed internationally for its distinctive pyramid shape crystals and clean taste, the best artisan salt in the world is sourced from Maldon, in Essex where they’ve been producing it for 4 generations, over 130 years."
Chris Barnard, said, “For over 25 years I’ve been passionate about using real food ingredients in all our recipes. I have therefore really enjoyed working with these leading British ingredient suppliers on this new Signature collection which I think will add something new and exciting to the crisps sector”
The Chef’s Signature range is available in 150g sharing bags with the added benefit of a re-sealable sticker, found on the back of pack, in the form of Chef Chris’ apron! A tactile finish has been included so that the chopping board provides the feel of the wood and glossy print has been used to really enhance the food ingredients on the front of pack.
Andrew Slamin, Kettle Foods Marketing Director, comments:
“Building on our heritage as the original sharing crisp brand which created the category over 25 years ago, this new range will help to capitalise on consumers’ desire to buy premium products with real quality and provenance. Chef’s Signature achieved outstanding results in consumer research and we are confident that it will add value growth to the category”
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