PepsiCo Foods has signed on actor Ranbir Kapoor to endorse its Lay's potato chips as part of a repositioning exercise to make it a more youthful brand.
"The theme of the new ad is about a group of best buddies, and is more youthful than the earlier positioning," Vidur Vyas, marketing director at PepsiCo Foods, said.
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"The theme of the new ad is about a group of best buddies, and is more youthful than the earlier positioning," Vidur Vyas, marketing director at PepsiCo Foods, said.
Read More HERE
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