![Ranbir Kapoor Wake Up Sid Poster](/uploads/1/4/8/3/14831570/1487377.jpg?161)
"The theme of the new ad is about a group of best buddies, and is more youthful than the earlier positioning," Vidur Vyas, marketing director at PepsiCo Foods, said.
Read More HERE
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![]() PepsiCo Foods has signed on actor Ranbir Kapoor to endorse its Lay's potato chips as part of a repositioning exercise to make it a more youthful brand. "The theme of the new ad is about a group of best buddies, and is more youthful than the earlier positioning," Vidur Vyas, marketing director at PepsiCo Foods, said. Read More HERE Comments are closed.
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Chips & Crisps NewsA Round-Up of what's going on in the Wonderful World of Chips & Crisps. Archives
August 2018
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