And about the second new flavor, "Surprise your taste buds with the tangy crunch of Wise® Salsa Verde Topitos. Made with whole grain corn, our tortilla rounds are crispy and light, a perfect snack to satisfy your intense cravings."
Wise men say, "Surprise your taste buds with the tangy crunch of Wise® Nacho Cheese Topitos. Made with whole grain corn, our tortilla rounds are crispy and light, a perfect snack to satisfy your real cheese cravings."
And about the second new flavor, "Surprise your taste buds with the tangy crunch of Wise® Salsa Verde Topitos. Made with whole grain corn, our tortilla rounds are crispy and light, a perfect snack to satisfy your intense cravings." PepsiCo Inc, the owners of Frito-Lay products, is planning to invest $5.5 billion in India by 2020 to expand its presence in the country."India is a country with huge potential and it remains an attractive, high-priority market for PepsiCo," CEO Indra Nooyi said in a company statement.
"We've built a highly successful business in India over the course of many years and we believe we've only scratched the surface of the long-term growth opportunities that exist for PepsiCo and our partners." Read more HERE Often overlooked, Potato Chips and Crisps are a remarkably versatile ingredient. The recipes included in this book represent that versatility more than many other main course options. As well as meat, fish and vegetarian options, you will find recipes from around the world. However, all have one of three things in common. Potato Chips and Crisps, as an ingredient in a variety of dishes, are most effective if adding flavour, crispiness or crustiness. Hopefully, these recipes will help provide the inspiration for you to allow your imagination run wild. What if you add Hot Sauce Potato Chips or Crisps to an otherwise bland recipe? How about a crusty topping? And, what about adding a bit of brittle crispiness to a dish that might otherwise melt in the mouth? The Kindle Book is available at Amazon priced at $2.99 / £1.93 0
It was a bit of a marketing gamble for Walkers. They had beaten all the competition with their low prices and had a virtual monopoly of non-own brand Crisps, except for premium range Crisps. They could not utilise their low wholesale price strategy effectively because they were aiming at the premium priced Crisps market. So, their best marketing weapon was the utilisation of their distribution channels. However, as Kettle Brand had the premium price bracket sown up, in many respects the introduction of Red Sky (minus the Walkers branding), was no different to any small Potato Crisps manufacturer attempting entry into the limited High Street market. Tesco, Sainsbury's and Asda have now abandoned the Red Sky product, which will presumably leave Walkers to reconsider their marketing strategy. You can read more HERE When questioned about indulgences, versatile actress Helena Bonham Carter, who has played roles as diverse as an ape in Planet of the Apes and Mrs Havisham in Great Expectations, said, "Stuffing my face with salt and vinegar crisps, alternating with cheese and onion - Walkers, not posh Kettle Chips." At Chips & Crisps we are aware that there is a large population of the Potato Snack eating world that prefer light and crispy to thick and traditional, and that is fair enough, but... We do find it somewhat sad when people, however well travelled, experienced and open to new indulgences, deny themselves the greatest pleasures in life. One of which is of course, the myriad of different, smaller brands. Many of whom provide tastier options than the mainstream brands. An in-house lawyer at United Biscuits has spoken about the difficulties working in the Wonderful World of Potato Chips & Crisps. In an interview with The Lawyer, United Biscuits head of corporate legal affairs Simon Rose, talks of receiving death threats when cult brand Space Raiders was scheduled for a five pence increase. Read More HERE |
Chips & Crisps NewsA Round-Up of what's going on in the Wonderful World of Chips & Crisps. Archives
August 2018
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