Kettle aim to raise awareness and in a wide ranging consumer campaign is running that includes print, poster and digital advertising, bus wraps, extensive product sampling and national Social Media and PR activity.
It is primarily aimed at consumers during the holiday diet season, print advertising is appearing in London titles, women’s weeklies & monthly magazines, and on poster sites at London stations.
Digital display advertising is also targeting consumers throughout the day, when they are browsing the web and starting to feel a little peckish, on a host of sites including dailymail.co.uk, bbcgoodfood.com and mumsnet.com.
The ads highlight the brand’s key attributes of great flavour combined with under 100 calories. In addition, half a million samples are being distributed to, health conscious individuals targeting those looking for something lighter when snacking but who don’t want to compromise at all on taste.
KETTLE® Bites are baked wholegrain and lentil snacks, which offer all the taste and quality that people expect from KETTLE® but with less than 100 calories per bag and 50% less fat than standard crisps.
It is primarily aimed at consumers during the holiday diet season, print advertising is appearing in London titles, women’s weeklies & monthly magazines, and on poster sites at London stations.
Digital display advertising is also targeting consumers throughout the day, when they are browsing the web and starting to feel a little peckish, on a host of sites including dailymail.co.uk, bbcgoodfood.com and mumsnet.com.
The ads highlight the brand’s key attributes of great flavour combined with under 100 calories. In addition, half a million samples are being distributed to, health conscious individuals targeting those looking for something lighter when snacking but who don’t want to compromise at all on taste.
KETTLE® Bites are baked wholegrain and lentil snacks, which offer all the taste and quality that people expect from KETTLE® but with less than 100 calories per bag and 50% less fat than standard crisps.
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