The Ruffles Original flavor bag design is as well known as the brand. The light blue, the positioning of the logo. It all looks so familiar. And bland. It seems odd that a company like FritoLay would have the second biggest brand name in the US, yet do nothing with it. Firstly, Ruffles needs a logo. The lettering may be familiar, but it should be treated like a standalone brand. The two tone blue at the top of the bag should be Wavy; der! The bottom should be larger and flavor color coded. More should be made of the slogan, 'RRRuffles Have Ridges'. But mostly, the new two man teams of the 'Max' flavors and the 'Ultimate' flavors, should be made to feel part of the family. The Hispanic flavors are a small progression in design, but they still feel separate, with just the brand name in common. It is all a bit old-fashioned, disjointed and disparate.
When considering regular, Kettle Cooked and Ridged Chips, it would be fair to say that generally speaking, Ridged Chips are the thickest. These were no different. The lower height and thicker potato slice aided the hardened oil to provide a brittle yet firm and crunchy Chip.
These Chips are as aesthetically pleasing as you can get with a R-R-Ridged Chip. The edges seems sharp and crispy with seasoning hanging off everywhere. The Ripples themselves are low in height, which provides a narrow Wavy pattern. Then there are the little green flecks of seasoning on a backdrop of pale yellow potato slices...
Similar to the Cheddar & Sour Cream flavor, we had a bit of an issue with this flavor before we started. As a premium dipping Chip, Ruffles are best placed to provide pre-dip Chip flavors. However, unlike the Cheddar & Sour Cream, you can't very well provide just an Onion flavor and ask people to purchase a dip to go with them. To be fair, who can blame them - These Chips set the standard any should follow. The copious seasoning provides a warm and sour creamy potato backdrop to a flavorful and not too sharp onion.