It’s all a bit messy really. The word ‘Chip's’ is the dominant feature (we won't even get into the use of the apostrophe). Yet there is a small Barcel logo in the corner. This is odd – a logo incorporating the word Chips is an industry standard and surely a more acceptable brand building image. The photograph in the background is fantastic - It features Chips and the main ingredient, plus a flavor color coded potato sack. Unfortunately, while this would look good as a standalone photo (especially the burning Chilis and Limes in their respective flavors), it doesn’t really work as Potato Chips packaging. The flavor is in a hand-written style in white and looks a little lost, which is a shame. Overall, it all just tries a little bit too hard and in the end the redeeming feature; the word ‘Chips’ to say what the packaging has inside, is the major design fault!
There was a slight contradiction with these Chips. They looked particularly thin, but crunched like a much more thickly cut Chip. It was not consistent throughout, as the mush stage emerged about three quarters of the way in, but there was a meaty, and oil hardened crunch.
These were fairly violent looking Chips. There were curls and bends, which is always a rewarding sight on the opening of a Chips bag. There were also oil boils, even if the surfaces were not completely covered. However, the most distinctive feature was undoubtedly the color; a consistent dark reddish orange on a translucent surface.
A Nose Plunge Test revealed a spicy and warm aroma. The taste was not nearly as scary as the coloring; a sort of mild chilli sauce. Adobada is ordinarily pork marinated in red chilli sauce with Vinegar and Oregano. There was no pork or bacon addition so we were left with the sauce to consider, and to be honest, it lacked more than it offered. The Barcel spicy and hot range of Chips has better options.