Wise are one of the biggest and most established Chips companies in the world. Their bag designs will understandably have a bit of a corporate feel. The flavors are color coded, with nice shaded areas to compliment the colors. The Wise logo has shrunk and altered over the years but it is highly visible, recognisable and very well designed. The rotated square is original and not copied. The drawn central graphic doesn't work as well as the fancy font to describe the flavor.
These Chips had a decent crunch; better than with a lot of regular Chips, but not as good as some. The crisp was a snappy crack rather than anything meaty and wholesome.
These Chips seemed a little more thick than many standard chips. Either that, or there was some other reason why so many appeared flat and oil bubble-less. There was browning, both rings and on sections. There was not much seasoning visible.
A Nose Plunge Test revealed a slight oniony potato flavor. Nothing else. No hint of there being any flavor inside. Unfortunately the taste matched the smell. There was the mildest hint of Onion, but these were more greasy potato flavored than Onion & Garlic. With 3g of saturated fat in just an ounce (around 14 Chips), this is perhaps not surprising.