Wise are one of the biggest and most established Chips companies in the world. Their bag designs will understandably have a bit of a corporate feel. The flavors are color coded, with nice shaded areas to compliment the colors. The Wise logo has shrunk and altered over the years but it is highly visible, recognisable and very well designed. The rotated square is original and not copied. So, the drawing - are they clouds? Mountains? Piles of Salt? I think they're clouds. Not good.
These Chips were very light and crispy. The oil had done its work and stiffened the sliced potatoes up for the munch ahead of them, and the pliability of the brittle snack food provided a decent, if unchallenging, airy crunch.
These were lightly colored Chips. There were some brown areas and we did find a whole Chip that was completely brown, that led us off the wholesome and healthy trail straight away.
It says these Chips contain 52% less sodium than regular Chips. That means just a staggering 80g of salty sodium in a handful of Chips. And don't forget the whopping 3g of saturated fat. If you are particularly health concious and crave salty potato - a Baked Potato may be a good alternative. If you crave flavor-free Chips, there are plenty with less saturated fat and no salt.