While Walkers minimalist designs generally abuse great design conventions with their bland and characterless styling, the Sensations range takes the same principles but gets it completely right. The bags are all black, which instantly makes them stand out on shelves, and even manages to add that upper class effect that they are going for. There is a broad flavour reference design in the centre and even the odd squiggly lines dotted about add to the exotic look and feel. For once Walkers have even taken the less is more approach with their small logo, which pops brightly from each bag.
There was a nicely balanced and progressive crunch with these Crisps. The first three or four bites featured a cracking crunch before the mush deterioration stage stepped in to take over, which culminated into the pulpy mash just before swallowing.
It could be argued that these looked like ‘proper Crisps’. They featured curls and bends from the frying process. There were undulations and oil boils. They were yellow in colour and had a fair spattering of light orange seasoning powder.
There was a mild creamy Cheese aroma when the bag was first opened. The search for flavour identity was a little more difficult. There was a creamy undercurrent that veered from ordinary ‘cheesy’ to possibly Goat’s Cheese, but certainly a hint of some sort of creamy Cheese. Impressively, there was a clear lacing of spicy Chilli. The combo itself was certainly odd, but distinctly original, which always brings mixed opinions to the party. Ours is not to judge however, personal opinion should not outweigh the facts and in this case we would say that the flavour description and the originality of that description were worthy, both as a description and as a reward for selecting these from the myriad of other options in the range.