This is another uninspiring Walkers bag design. The ‘Pops’ is a great branding logo however, and the light and airy bubbles and seemingly flung away from the moniker Snacks, has the desired ‘popped’ effect. The bags are flavour colour coded. The flavour is in very small writing, almost as an after-thought. The bag also claims the snack is “Full on Taste. 50% Less Fat.” It does not however say what it is 50% less fat than. 0% Less content would have been a better, if admittedly less saleable claim.
The crunch of these snacks was as rewarding as many Crisps, but it bore little similarity. Instead of cracking, breaking and splintering, the bite munched through the discs with a reasonable consistency, but it was like biting through minute bubbles rather than potato slices.
These snacks had a thoroughly interesting look and feel about them. Not quite as bobbly surfaced as polystyrene, but certainly little like Potato Chips or Crisps. They were a very pale yellow colour with tiny green flecks here and there.
There was a fairly impressive Sour Cream and Onion aroma when the bag was opened. Not quite as impressive was the scantily filed bag. It should be made clear that the main reason why the 84 Calories count is so low is not because of the style of snack, which it what the marketing gurus have been so good at convincing the public, it is because there are only around two thirds of the content of many Crisps in the UK. Add a third in content and calories and the total would still be fairly low, but not necessarily lower than many diet oriented snacks. Ours is not to judge the diet properties, but the flavour – and it was a rather muted Onion on a creamy background. It provided a reasonable Sour Cream & Onion version but it was nothing outstanding.