This is what we wrote for the standard flavours within the range: Walkers have managed to outdo themselves with the bag [un]design. There are a few traditional brands that refuse to move with the times or who do not have the resources to employ artists and designers, but Walkers do not have that excuse. There is a giant branding logo. The flavours are colour coded. The Crisps type is dominant and there are a pile of out of focus Crisps on display. The background is dull beige. This is our comment on the new design: At the time of the launch of this new flavour the traditional flavours still used the original bag design. These are a little more jazzy. The flavour colour coded Crisp bowl is a good touch (they could sell these with 'Walkers' written on them), but although the swirly starred pattern that circulates on the bag is similarly flavour colour coded, it isn't exactly a step into new territory - like many mainstream brands, it's all about colour and little else.
As with the other Crisps in the Extra Crunchy range, these featured Walkers' best attempts at an oft overlooked aspect of Chips and Crisps production requirements. These should not be called ‘Extra Crunchy’ this is how crunchy Crisps should be! There are Crisps that shatter into mush, there are Crisps that take pressure to bite through before you find your mouth full of jagged splinters – these Crisps fit into the centre ground with perfection.
There was a strange mixture of very large and oddly small Crisps in our test bag, although this is likely just be have been an anomaly. The Crisps were a gentle yellow without any visible seasoning. There were bends and curls and hardened oil blisters that offered a hint to the additional thickness.
Cheese & Onion is such a popular flavour in the UK, and as this test was carried out by someone brought up with Cheese & Onion, the subconscious hunt for Cheese affected early taste recognition. Sour Cream & Onion is pretty much the American version – it is difficult to identify why this occurred, as Cheese & Onion would have translated to the US back in the 1950s just as well. That rambling aside, the connection is clear: Lays own Walkers, so the British company didn’t have far to look for one of the best recipes in the US. The result is a creamy (but not cheesy), Onion that we have not yet found a comparable for outside of America.